GLOBAL MARKET INTELLIGENCE, EXPERTISE AND UNRIVALLED CONNECTIONS IN IGAMING

Consulting

Capitalise on growth potential for your business with unrivalled insight into new opportunities.

M&A Advisory

Identify, deliver and create value through our M&A advisory services focused on growth opportunities.

What We Provide

Partis provides a unique set of global services delivered by an unrivalled team with a wealth of experience in the online and land-based gambling industry

GROWTH FOCUSED SERVICES

Our specialist consulting and corporate advisory services are fully focused on accelerating business growth

UNRIVALLED IGAMING EXPERTISE

Partis' credentials within the global online and land-based gambling sector are unparalleled, with the largest, most experienced team in the market

GLOBAL INDUSTRY NETWORK

We provide access to a deep network spanning every key gambling territory and product category

Consulting

Partis is the premier specialist consulting firm in the gambling industry. We help you grow your business by providing unrivalled insight into new markets, products and emerging opportunities.
 SPORTS BETTING | CASINO | LOTTERY | BINGO | POKER | SOCIALMARKET ANALYSIS | STRATEGY | BUSINESS DEVELOPMENT | MARKETING | PRODUCT | TECHNOLOGY

Approach

We offer a comprehensive range of specialist consulting services for the gambling industry delivered by a large team of experienced industry executives.
Partis is the only firm to provide both genuine scale and industry specialization, resulting in a superior service for any type of client or situation. Our primary consulting specialization is helping our clients enter new markets, via robust strategy development and execution support including strategic business development services.

Track Record

Partis has completed over 200 consulting assignments since 2013. We are privileged to count many of the world’s leading gambling companies as our clients. We have worked in every region, in every gambling product vertical and in every functional discipline.
We have established a reputation as the premier specialist consulting firm in the industry.

  • 200+ Consulting Assignments Since 2013

Our Clients

    Land-Based Operators
    Land-Based Vendors
    Online Operators
    Online Vendors
    Gaming Affiliates
    Sports Leagues, Teams and Stadia
    Sports Media Firms
    Entertainment Brands
    Investors Private Equity, Venture Capital & High Net Worth
    Technology Firms
    National and Local Governments

Our Services

    Market Analysis
    Strategy Development
    Business Plan Development
    Distribution and Market Access Deals
    Strategic Partnerships and Joint Ventures
    Vendor Selection
    Product Strategy
    Product / Technology Diligence
    Marketing Strategy
    Marketing Planning and Execution
    Launch Project Management
    Interim Management Support

New Market Entry

    US Sports Betting and iGaming Market Entry Strategy
    US Market Access dealsSince 2018 we have led US sports betting market access deals that have generated more than $200m for our clients
    Emerging Market EntryIncluding Brazil, Latin America, India, Africa, CEE/CIS & More
    Land-based Gaming Companies Moving Online
    New Product Launches: Sports Betting, Casino, Live, Bingo, Lottery, Poker
    Social Casino and Free-To-Play Sports
    Gambling & Sports Betting Market Entry for Media, Sports Leagues and Technology Firms

Consulting Projects

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Sports betting strategy & William Hill partnership

CBS

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Sports betting strategy

MLB

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Sellside market access BD

Meadowlands

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Nigeria sports betting & iLottery market entry

Premier Lotto

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Turkey iLottery privatization tender

Demiroren

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Product due diligence

Scientific Games

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Product market analysis

Microgaming

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Sports betting vendor analysis

SAZKA

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Sports betting strategy and market analysis

Jack Entertainment

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Social casino launch

Foxwoods

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Social casino strategy

Golden Nugget

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Land casino BD

Draft Kings

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Buyside market access support

FanDuel

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Sports betting product strategy & vendor selection

PokerStars

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Product due diligence

888



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Gambling industry brand licensing strategy

Warner Bros


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International growth strategy

William Hill


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Sellside market access BD

Tioga Downs


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Sports betting & social casino strategies

Mohegan Sun


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US business plan

GAN


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Social casino launch

Station Casinos


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US patent strategy & BD

Net Ent


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EU/US iGaming market entry

High 5 Games


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Marketing Strategy

Sisal Games


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Product due diligence

TCSJOHNHUXLEY


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Africa iGaming partner selection

Editec


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Product analysis & vendor selection

Bet.pt


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Sportsbook launch

Bgo

Contact us to discuss opportunities for your business...

M&A Advisory

Partis identify opportunities and create value through a specialist M&A Advisory practice that is focused on the global iGaming sector.
M&A STRATEGY | CORPORATE DEVELOPMENT | BUY-SIDE | SELL-SIDEDEAL ORIGINATION | MARKETING | RESEARCH | POST-MERGER INTEGRATION

We offer a complementary suite of impartial advisory services delivered by gaming industry-specialists and subject-matter experts.
Focused on the identification and delivery of revenue potential, Partis is uniquely placed to transform businesses through strategic M&A and corporate development. We remove siloed processes from the M&A value chain, providing continuity throughout an end-to-end process with a relentless focus upon value creation.

Track Record

We have established a reputation as a leading M&A advisory practice in the industry.

Partis have acted as trusted advisors on over 70 major transactions and post-merger integration programmes. Our expertise in the iGaming sector allows us to identify unique opportunities, and we have a proven track record in facilitating deals which have substantially improved business performance.

  • 70+ Major Advisory Projects Since 2013

Buy-Side Process

Phase 1 | M&A Strategy - Targeting Criteria

Specialist support to M&A strategy and targeting

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Phase 1M&A Strategy - Targeting Criteria

Phase 2Deal Origination

Phase 3Specialist Due Dilligence

Phase 4Post-Merger Integration

Sell-Side Process

Preparation

● Financial projections● Maximise earnings and identify any potential issues early● Prepare Information Memorandum and teaser● Research & short-list potential purchasers● Prepare data room

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Preparation

Marketing

Indicative Offers

Due Diligence

Legals & Completion

M&A Advisory Projects


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Sale to Entain

Sell-Side Advisor

BetCity


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Sale to Flutter Entertainment

Sell-Side Advisor

Singular


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Sale to Entain

Sell-Side Advisor

Avid Gaming


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Acquisition of Aspire Global - B2C

Buy-Side Advisor

Esports Technologies


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Sale to Aspire Global

Sell-Side Advisor

BtoBet


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Acquisition of Bethard

Buy-Side Advisor

Esports Entertainment Group


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Acquisition of Sports Betting Dime

Buy-Side Advisor

XL Media


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Sale of majority equity stake to Betsson

Sell-Side Advisor

Suaposta


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M&A Buy-Side Advisor

William Hill


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M&A Buy-Side Advisor

GVC PLC


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M&A Buy-Side Advisor

Clairvest


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M&A Buy-Side Advisor

GAN


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M&A Buy-Side Advisor

GAN


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M&A Buy-Side Advisor

IBID


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Product Due Diligence

Scientific Games


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Product Due Diligence

Scientific Games


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M&A Buy-Side Advisor

TCS John Huxley

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Long term agreement with Betfair US to provide Sports Betting at Meadowlands Racetrack and Tioga Downs

Broker

Tioga Downs

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Multi-state 10 year partnership with Caesars

Buy-Side Advisor

Carousel

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Multi-year deal with PlayUp

Sell-Side Advisor

Parx Casino

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Sale of Extreme Live Gaming to Pragmatic Play

Sell-Side Advisor

Novomatic

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$170M acquisitions of Rocket Games

Buy-Side Advisor

Penn National

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Multi-year market access agreement

Sell-Side Advisor

Colorado Grande

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Partnership with PlayUp

Sell-Side Advisor

Bull Durham

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Partnership with Carousel Group

Sell-Side Advisor

Johnny Nolon's

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$74 million sale of majority equity stake to Clairvest

Sell-Side Advisor

Ace2Three.com

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Acquisition of Victiv

Buy-Side Advisor

Stars Group

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Transaction with iPro

Buy-Side Advisor

Mohegan Sun

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AU$200M / €125M acquisition of Spirit Hotels

Buy-Side Advisor

KKR

Contact us to discuss opportunities for your business...