Parx, advised by Partis, entered a multi year deal with PlayUp to grant the operator access to it’s New Jersey license. Parx will enable PlayUp to distribute its online sports betting franchise to the New Jersey market.
"Parx Casino is happy to partner with PlayUp in New Jersey as they debut their international expertise of online sports betting in the United States," said Matthew Cullen, Parx' Senior Vice President of Interactive Gaming and Sports.
"We are very excited about the partnership with [...] Parx Casino,” said Dr Laila Mintas, PlayUp USA CEO. “We are looking forward to establishing PlayUp as a strong and innovative sports betting brand in the U.S.”
Partis provided sell-side advisory services for Parx.
For enquiries related to US sports betting, contact Gideon Bierer, Co-Founder, Partis at firstname.lastname@example.org