Partis and Crowe UK have combined to advise the shareholders of BtoBet Ltd, a leading B2B sportsbook and technology provider in the iGaming sector, on the sale of the business to Aspire Global.
The acquisition constitutes a key part of Aspire Global’s growth strategy as it is a significant step towards creating an offering that covers the main elements of the B2B iGaming value chain. The strategic importance of this acquisition ensures Aspire Global is now positioned among the world’s leading iGaming suppliers.
The deal will see the shareholders of BtoBet secure a minimum value of €20 million for the business with a significant upside expected to be delivered through an earnout in two years.
This deal is the latest completion to emerge from the collaboration of Partis and Crowe. The M&A expertise and unrivalled market access that the combination of Partis and Crowe brings offers enterprises in the Gaming sector a fully supported end to end M&A advisory service from pre-sale preparation through to deal execution and earnout delivery support.
Partis and Crowe advised the shareholders of BtoBet on the sale of 100% of its shares. The Partis team was headed up by Managing Partner Rob Dowling. The Crowe team was headed by Corporate Finance Partner Matteo Timpani.
“The team from Partis and Crowe supported us incredibly throughout this deal process, from the early stages when we were considering a deal, through to the very final moments of signing the agreements, they guided us expertly every step of the way. The team went above and beyond in so many respects for us, making sure the deal was kept on track, even in the midst of a global pandemic. Partis and Crowe have delivered a deal which places BtoBet in a market leading iGaming provider and delivers a great deal for the shareholders. We are excited to continue our journey with Aspire Global. I would not hesitate to recommend Partis and Crowe to anyone looking for advice and support in selling their business.”
- Alessandro Fried, Principal shareholder and CEO of BtoBet
"BtoBet is an exceptional business, and we are delighted that this outcome has been achieved through our efforts in partnership with Crowe. The acquisition by Aspire Global will undoubtedly set BtoBet up for a bright future ahead, and we offer our congratulations to Alessandro and his talented team."
- Rob Dowling, Founder & Managing Partner, Partis