Landmark 20 Year Deal Between 888 And Sports Illustrated Assisted By Partis
Partis provided due diligence for 888 as part of a landmark 20 year deal with Sports Illustrated (SI).
Under the agreement SI’s parent company, Authentic Brands, will grant 888 an exclusive license for the Sports Illustrated trademarks. 888 plans to launch it’s new product, SI Sportsbook, by the start of the 2021 NFL season.
“We are delighted to announce this strategic partnership, enabling us to accelerate our investment into the US, which represents one of the most exciting long-term growth opportunities for our company,” said Itai Pazner, CEO of 888.
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