Bull Durham Deal With PlayUp Confirmed Following Partis Engagement

Bull Durham, advised by Partis, partnered with PlayUp to enable the company to add online sports betting to its engagement roster for its Colorado audiences. Colorado has a potential market size of $300m with up to $400m possible in gross operator revenue upon market maturity.

“I am proud to announce that Bull Durham Casino will partner with Australian owned sports betting company PlayUp” said Doug James, General Manager at Bull Durham Casino.

“We are eager to partner with PlayUp to offer online sports betting as well as other innovative online products, to our players at Bull Durham Casino and all Coloradans interested in using the newest technology available in sports betting.”

Partis provided sell-side advisory services for Bull Durham.

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For enquiries related to US sports betting, contact Gideon Bierer, Co-Founder, Partis at gideon@partissolutions.com